Sunday, May 2, 2010

What is NEW with Karess Krafters

Good Day Everyone,

As I mentioned in my previous post, I have been home nursing two broken toes. I went to the chiropractor on Friday and they put me in an aircast (thank goodness), a tight sock that looks like a stocking and said I needed to keep my feet elevated to get rid of the swelling. They also released me to go back to work on tomorrow, Monday, May 3rd.

Things are a lot better than I thought they would be. I am able to move about without the assistance of the crutches. Well let me say from time-to-time I do need the extra support from them, but not all the time. I am not fully back to myself and will not be until this aircast is GONE, but am to the point where I can do some work in the shop.

I spent all day yesterday in the shop. The new labels arrived for our Shea Monoi, Lemon-Mint Foot Balm, Soaps and Hemp Lip Balms. So of course I had to play to see how everything would look on the jars, tubes and the wrap for the soaps. The jars for our moisturizers and scrubs are the same, however the new label really makes them pop in my opinion and it does the same for the lip balms. The only packaging we changed completely was our soap packaging.

Our handmade soap is the staple for our business. It is the product that we sell the most of and generally sell 6 or more bars at a time. Therefore, we spent a great deal of time researching and asking questions about what GREEN packaging would be best for our soaps. We wanted the packaging to be eco-friendly, easy to package as sales rise and BEAUTIFUL. Therefore, we are wrapping each bar of soap like a present with 100% recyclable Forest Green Mulberry paper with a 100% recyclable chocolate brown wrap and sealing the packaging with our new oval shape labels. We hope our changes are received well as we begin to give our company a more cohesive look. In addition, in the coming weeks you will see new photos on our site with our new packaging, so bare with us as we move forward.

Til next time, stay FOCUSED on your GOALS.

P.S. Here is a picture of our new packaging, tell us what you think


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